Malachyte
Mejuri
DTC has to re‑accelerate without spending more on paid acquisition.
The unworked lever is relevance-per-visit on the cold, PDP first paid traffic Facebook & Google already sends. The equation is CAC : LTV; this moves the LTV side. That's the bet Malachyte is built for.
of first visits arrive via paid + organic social. The visitor lands cold — no purchase history, often no account.
Meta Dynamic Product Ads & Google Shopping send paid visitors straight to a product page — not the homepage, not search.
Lifting revenue‑per‑visitor on traffic you already pay for moves the LTV side of CAC : LTV — without spending another dollar on Meta.
01 / 10
Malachyte
Most paid visitors start on a product page — cold.
The ads that actually perform are Dynamic Product Ads — hand Meta the whole catalog, it sends her straight to a product page. The PDP is the first impression.
Above the fold is the product; below the fold is generic bestsellers — identical for every visitor. Nothing reflects who just arrived.
She bounces. The single highest‑intent moment of the visit — the page she was sent to — was generic.
The PDP is where the visit begins — and where cold‑start personalization has to win. Complementary to your existing search & PLP, not a replacement for them.
02 / 10
Malachyte
Same ad. Same landing page. Personalized in <200ms.
No sign‑in, no third‑party cookies, no waiting for cohorts. The vector forms the instant she lands on the PDP.
Above the fold stays the ad's product. The open canvas below re‑orders to her taste — live, per visitor.
The highest‑intent moment of the visit finally reflects who arrived — on traffic you already pay for.
Complementary to your search & PLP — this is the cold‑start PDP moment they don't cover.
Malachyte
A user vector that warm starts every session before the first click.
An anonymous visitor lands on a PDP from a Pinterest promoted pin — the vector activates and adapts in <200ms.
referrer: instagram.com · Meta DPA
04 / 10
Malachyte
What the vector knows — without an account.
An adaptive profile that represents every anonymous visitor preference and intent. Your merchandisers control it; the customer experience is continuously powered by the user vector underneath.
05 / 10
Malachyte
RPV with significance. Attribution per surface.
Aggregate lift tells you nothing about what to do next week. Direct, per‑surface attribution shows exactly where the value comes from — the cold‑start PDP, its below‑fold merchandising, and lifecycle email.
Direct attribution
Credit goes to the surface that actually changed the purchase path — where the visitor interacted, not the last banner they scrolled past.
Every rec surface reports its own RPV, CTR, and add rate. A rec only gets credit when the visitor actually engaged with it.
06 / 10
Malachyte
What this is immediately worth — in dollars.
Conservative lift on the cold‑start PDP wedge only
Malachyte
Where Malachyte is built differently.
No vendor category solves all of this. Malachyte covers what cross‑vertical engines, point‑recommendation tools, search vendors, and LLM startups each only partially address.
engines
vendors
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08 / 10
Malachyte
Multi‑Agent Continuous Learning Architecture
It continuously learns across every data source — replacing the slow, manual CDP query loop with attention delivered in milliseconds.
Understands intent in milliseconds (via click, scroll, search, etc).
Continuously learns a shared "memory" of what works per visitor & household.
Turns Mejuri product copy & attributes into machine‑readable intent.
Real‑time data‑driven decisions in milliseconds for 100% of traffic.
Malachyte
What a Malachyte offering includes.
Production fees cover the full package — a personalization suite, AI expertise, and ongoing partnership.
Search, add‑to‑cart, and PDP personalization powered by an adaptive user vector for session‑based personalization at scale.
Continuous learning against fresh catalog and member signal. Refresh cycles managed by Malachyte.
Live attribution dashboard updated hourly, lift tracking, rich user intelligence query access, monthly performance read‑outs.
Sub‑200ms latency, 99.9% uptime, on‑call engineering coverage, incident response within documented windows.
A personal CS lead available via Slack, and weekly operating touch points. Rapidly expanding roadmap and proactive support.
Every quarter with Malachyte executive leadership. Results, benchmarks, roadmap alignment, commercial review.
Direct line to founders and product team. Roadmap input on enterprise requests. Private Slack for day‑to‑day.
ML engineers, integrations, product — working alongside you as one team. Not a customer success manager who can't influence product.